Tuesday, March 23, 2010

Spring Clean Your Makeup Wardrobe

Hope you are enjoying spring as much as I am - I am basking in the sunlight, loving every bit of it! This is the time of the year that is perfect for trying something new, maybe to even make daring new leaps, and why not start with your makeup routine?!

Spring clean your makeup bag! I am calling out to all blonds, brunettes and redheads out there – throw away the browns and the earth tones! This is the time of the year for budding hues of freshness! Do a proper beauty routine spring clean and have a look at what routine you might have been stuck in – we all tend to do the same things over and over – not noticing if it makes us look and feel revived or not.



Makeup is not a must – it is not an obligation, it is supposed to make us feel good! It is sooo easy to get stuck in a makeup rut. Especially if you look down into your makeup bag and can only find browns and beiges! I know, these hues are “known” for looking polished and what a lot of people call “natural” (even though I would love to know who has “naturally” brown lips? Lips are naturally a fresh pink tone!) but browns can also make you look muddy, tired and old fashioned. Throw some of those old shadows away and replace with some pastel sorbet shades for eyes, fresh berries and pinks for cheeks and a burst of coral on your lips (or just a tinted gloss is fine if you don’t want to go all the way).



On the catwalks this Spring, neons are making their way back – to my great delight, but if you are not brave enough for those ultraviolet hues, start with just introducing pop’s (yes Pop’s ) of color – switch your black liner for a deep emerald green or a midnight blue and you will be surprised at how much fresher it looks – but in a subtle way! Play and find your way of falling in love with color again!

Also make sure to take good care of your brushes – wash carefully with baby shampoo and then soak in a gentle conditioner, rinse thoroughly before squeezing the water out of them, shaping them and then lying them on a towel to dry; this way they will last a long time and always be fresh and clean. Try to wash them once a week (if they are only used for yourself – we makeup artists obviously wash them after each use).

Also make sure to throw away your old mascaras. The eye area is so incredibly sensitive and if you had a cold or flu and used the mascara, the bacteria can still be in it months later. Mascara should be thrown after a maximum of three months. Try to stick to it!

Alright M’ladies – have a great week, enjoy the budding New Year and make sure to have fun with your makeup – that’s what it’s all about!

Rock ‘n roll and with love as always,

xxx Sara

Tuesday, March 16, 2010

Spring Beauty Trends - Straight From the Runway





POP your nails!

Our neon nail brighteners (go POP nail glams!) have been flying off the shelves since they launched. For spring and summer, what is more fun than a really loud nail peeking through sandals, or demanding attention on your fingers! The key here is to contradict color, this is not about matching, and it is 100% about contrast!

Basically do not go with the same color as your clothing, hair, handbag, and so on – make it clash and POP! Paint each nail in a different candy colored hue, do neon French manicures, the options are many, as long as they are not conventional, they are good! Some of the key hues this spring are: neon yellow (POP Yellow), Neon grass (POP Radioactive), Neon Orange (POP Mandarin), Neon Coral (POP Orange), Neon lilac (POP Violetta), Neon Pink (POP Pinky). Have fun!

POP the rest!

As far as backstage makeup tips for spring and summer I want to start with the basics, find the right foundation for you and don’t think you need more coverage then you do – it’s sexy to be able to see the skin underneath the foundation, its not meant to look like a pancake across your face.

Opt for a tinted moisturizer when possible and a good concealer to hide dark circles under the eyes and around the nose. To my great delight (as I have been preaching about this for over 10 years) we are seeing some bright colors again. Nothing can make you look as freshly polished as a great red lipstick. We are seeing fresh corals and true oranges for lips and if you dare try it you might get addicted – I have!

Neon’s have made their way from nails up to eyes as well – Wohooo! Make sure you finish off a neon eye with lots of mascara (always curl your lashes!) and double check that your complexion looks as flawless as possible before playing with brights, otherwise these loud shades can amplify redness and/or skin imperfections. Choose one feature for your neons; eyes or lips and keep the rest of the face simple and polished. Another trend that is coming back is the thick white eyeliner; this can look incredibly dramatic if applied in the right way. Apply a thick white liner onto an otherwise naked eye and layer on the mascara for an angelic punky effect. Love it! Play around and have fun and find your personal twist – that’s what makeup is all about!


P.S. Don’t forget your faux lashes – there is no catwalk, stage or red carpet where you can’t find a pair of glam lashes – POP’s Dressed Up, Icons or Fantasy Lashes have just launched! So exiting!

Thursday, March 11, 2010

All About Me!! An interview with MF magazine


1. Tell me about your music.
I WAS ALWAYS “OBSESSED” WITH MUSIC. IT WAS (AND STILL IS) SUCH AN INTEGRAL PART OF MY LIFE THAT IT NEVER OCCURRED TO ME THAT OTHER PEOPLE WERE NOT THE SAME! WHEN I WAS VERY YOUNG I WAS CATAPULTED ONTO THE MUSIC SCENE WITH ALL THAT THAT ENTAILS (BEING SIGNED BY SONY, WRITING, RECORDING AND PERFORMING LIVE). BEING ON STAGE IS REALLY WHEN I FEEL MOST ALIVE AND VIBRANT. I ALWAYS MAKE TIME FOR THE MUSIC, AND HAVE NEVER STOPPED PERFORMING. I HAVE WORKED WITH SOME AMAZING AND INSPIRATIONAL PEOPLE AS WELL AS SOME COMPLETE NUTTERS, THAT’S WHAT I LOVE ABOUT THE MUSIC INDUSTRY :)

2. How has your life as a performer influenced your work in the beauty industry?
THE BEAUTY/FASHION INDUSTRY AND THE MUSIC INDUSTRY GO HAND IN HAND FOR ME – SURE THEY HAVE DIFFERENCES BUT AT THE CORE LIES THE SAME WISH TO EXPRESS FREE CREATIVITY AND TO CREATE. FOR ME THE TWO MESH RATHER NATURALLY, THE MUSIC INSPIRES THE MAKEUP AND THE OTHER WAY AROUND.

3. What are you hoping to achieve with Pop Beauty?
I AM HOPING TO DEMYSTIFY COLOUR AND ENHANCE THE SENSE OF FUN MAKEUP SHOULD BRING. IT’S NOT ABOUT FEELING FORCED TO ALWAYS HAVING TO LOOK YOUR BEST OR ABOUT A SENSE OF DUTY; MAKEUP IS ABOUT ENHANCING AND SHOULD BE PLAYFUL AND ADD A SENSE OF PERSONALITY TO YOUR STYLE. I AM HOPING TO UPDATE PEOPLE’S MAKEUP WARDROBES AND ADD A POP OF COLOUR. POP IS ALSO ABOUT A CERTAIN ATTITUDE TOWARDS MAKEUP – I SEE MAKEUP AS ANOTHER ACCESSORY, IT’S A WAY TO EXPRESS A MOOD OR A FEELING AS WELL AS BEAUTIFY. I ALSO WANTED TO BRING HIGH END, NICHE BRANDING TO A RATHER UNIFORMED HIGH STREET AND BRING FUN, PLAYFUL MAKEUP WITH GREAT CONCEPTS AND GREAT QUALITY TO A WIDER AUDIENCE. MAKEUP SHOULD BE FUN!

4. What is your best makeup tip?
CURL YOUR LASHES, FIND A GREAT BASE THAT WORKS FOR YOU, SWAP YOUR BROWN/BLACK/GREY LINER TO A PLUM/MOSS GREEN/ NAVY, FOCUS ON ONE FEATURE TO REALLY MAKE IT POP, HIGHLIGHT PROPERLY AND DON’T BE SCARED TO USE A POP OF COLOUR!

5. What is the worst mistake women make in choosing their makeup?
TRYING TO ACHIEVE A TAN WITH YOUR BASE IS A BIG NO, NO – ALWAYS LOOKS WRONG. INVEST IN A HOLIDAY OR A GOOD BRONZER! OVER APPLYING, GOING TO MATTE ON MATURE SKIN, USING TOO MUCH BROWN, TRYING TO “MATCH” TOO MUCH (MATCH LIPSTICK TO YOUR CLOTHES, YOUR HAIR SO ON) NOT BEING WILLING TO EXPERIMENT - FIND NEW AND EXITING WAYS TO MAKE YOU LOOK YOUR BEST!

6. When you create color palates and seasonal ranges, where does your inspirational process begin?
HMMM LET ME THINK …I GET HINTS AND SPARKS FROM EVERYDAY LIFE AND MY EVERYDAY LIFE CAN SOMETIMES BE A LITTLE CRAZY I GET INSPIRATION FROM TRAVELLING, NEW PLACES, VIBES, CULTURES. DIFFERENT HUES AND PALETTES IN NATURE. ALL KINDS OF ART, MUSIC AND FASHION. AN IDEA CAN SPRING FROM ANYTHING - FROM A NEW SONG TO A NEW LOOK I CREATED FOR A MODEL TO A FLOWER I SAW IN THE GARDEN, A BACKSTREET IN LONDON OR NY, A SUNSET OR EVEN JUST A GOOD COCKTAIL I HAD LAST TIME I WAS OUT. A LOT OF THE TIME IT’S AN INTUITIVE FEELING OF WHAT FEELS NEW, FRESH AND EXITING AND ALSO OF COURSE WHAT I KNOW IS MISSING IN MY MAKEUP BAG. POP ALSO HAS A FINGER ON THE PULSE WHEN IT COMES TO POP CULTURE AND WE ALWAYS TRY TO STAY AHEAD OF THE GAME AND BUILD NEW COLLECTIONS ON QUIRKY AND FUN IDEAS THAT ARE EDGY AND SAFE AT THE SAME TIME. A BOTTLE OF WINE AND A BRAINSTORMING SESSION IS USUALLY WHERE IT ALL COMES INTO FRUITION FROM IDEA TO REALITY.

7. What is the most important thing that a beauty product should offer?
EXCITEMENT & EFFECTIVENESS – IT SHOULD DO WHAT IT SAYS IT DOES. IT SHOULD HOPEFULLY PUT A SPRING IN YOUR STEP AND MAKE YOU LIGHT UP WHEN YOU LOOK IN THE MIRROR. IT SHOULD ADD A SENSE OF FUN TO A NIGHT OUT WITH THE GIRLS OR A BORING MONDAY MORNING.

8. What is the one thing you wish all women knew about makeup?
THAT IT IS NOT PERMANENT, IT’S NOT A TATTOO SO YOU SHOULD REALLY FEEL FREE TO PLAY AND EXPERIMENT – IF YOU DON’T LIKE IT, WASH IT OFF AND START OVER! I ALSO WISH EVERYBODY KNEW THAT THEY CAN WEAR COLOUR, AS LONG AS YOU FIND THE RIGHT HUE; SO MANY PEOPLE GO – OH, NO I CAN NOT WEAR GREEN - YES YOU CAN! THERE ARE A THOUSAND TONES OF GREEN; WE JUST NEED TO FIND THE ONE THAT WORKS FOR YOU! A LITTLE BIT OF COLOUR CAN MAKE YOU LOOK SO MUCH PERKIER IN JUST A FEW SECONDS, IT’S NOT ABOUT GOING CRAZY WITH COLOUR, IT’S ABOUT A TOUCH THAT CAN REALLY LIFT THE FACE.

9. Who is one person you would like to see done up in Pop Beauty products and why?
EDIE SEDGEWICK IF SHE WAS STILL AROUND, AUDREY HEPBURN, AS FOR PEOPLE OF TODAY; AGYNESS DEYN, KATE MOSS, KESHA, LADY GAGA, I WOULD LOVE TO DO AMY WINEHOUSE’S MAKEUP OR GWEN STEFANI (SOME OF THE ABOVE ALREADY USE POP ACTUALLY :)

10. What is the brand all about?
OUR TAGLINE IS “SHAKEUP YOUR MAKEUP” AND THAT SPEAKS VOLUMES I THINK! THE BRAND IS ABOUT BRINGING MAKEUP ARTISTRY TO THE STREET, HIGH END TO HIGH STREET, AT A GREAT PRICE POINT. IT’S ABOUT POP ART, POP CULTURE AND POP MUSIC. IT’S ABOUT ADDING A FINISHING TOUCH AND USING PRODUCTS TO MAKE YOUR FACE POP! HOW DO I MAKE MY SKIN, EYES, LIPS, LASHES POP? IT’S ABOUT GIVING YOU PRODUCTS THAT WILL MAKE A DIFFERENCE. IT’S ABOUT AN ATTITUDE AND A ZEST FOR LIFE. IT’S ABOUT ENCOURAGING UNIQUENESS AND BEING NON-CONFORMING! IT’S ABOUT PLAYFULNESS AND CREATIVITY, THE FAST LANE AND THE FINGER ON THE PULSE. IT’S TIME TO MAKE IT POP!

11. What are you doing in music now?
I AM WRITING AND RECORDING AT THE MOMENT, AND HAVING MY SONGS MIXED BY SOME DIFFERENT PRODUCERS TO REALLY CARVE OUT THE SOUND OF WHAT IS TO HOPEFULLY BECOME MY NEXT ALBUM. I AM ALSO PUTTING A BAND TOGETHER TO START PERFORMING LIVE HERE IN THE STATES – I AM READY TO ROCK N ROLL! ALSO HAVE SOME UPCOMING SHOWS IN EUROPE.

12. Who is the one person you would like to perform with?
WOW THAT’S TOUGH! SOOO MANY OF THEM! BOB DYLAN, THE ROLLING STONES, STEVIE NICKS, ELLA FITZGERALD, FRANK SINATRA, TINA TURNER, STEPHEN STILLS, JONI MITCHELL, THE VELVET UNDERGROUND, SUPERTRAMP, ALISON KRAUSS & ROBERT PLANT, STEVIE WONDER….FOR MORE CURRENT I WOULD LOVE TO JAM WITH: PETER, BJORN AND JOHN, AMY WINEHOUSE, LYKKE LI, PRINCE, ADELE, MIKA, THE SOUNDTRACKS OF OUR LIVES…I COULD REALLY GO ON AND ON!